First of all, I talk about Formative all the time. Some are just curious and want to see what I’m doing.
People tend to gravitate to me since I’m a natural problem solver. They talk about how they want to be able to ______ in their classrooms… and I tell them how (and show them) Formative allows them to do that. One example it when an ESL teacher was wanting to put audio into her lessons so students could ‘hear’ the English and practice it. I helped her set up her Formative account and create her first assignments. She was SO excited.
I’ve started with showing teachers how to upload their WS and putting in questions so students can submit their answers and have it auto-grade. That’s usually the ‘hook’ they need.